CASE STUDIESMobilemuster _web _07

We have put together some case studies on workplaces who have partnered with MobileMuster to collect and recycle their old mobile phones, batteries and accessories.

Transperth - Recycling in the public transport sector

With the increase in mobile phone usage, the number of lost phones has grown rapidly within the transport sector contributing to Australia’s e-waste issue, which is growing three times faster than any other waste issue nation-wide. Due to the possible sensitive nature of personal data carried on mobile phones, a reliable, secure and environmentally sound way of disposing of the phones is required – and workplaces play a major role here in educating and making it easy for their staff and customers to do so.

In August 2013, Transperth – the name behind the public transport system servicing Perth partnered with MobileMuster to tackle the problem of e-waste. Carrying over 100 million passengers per annum, Transperth handles a significant number of lost property items, and consequently sought to arrange a number of locations through the public transport system to be established as approved collection points for unclaimed mobile phones with MobileMuster. Using this system, lost mobile phones are recorded and if they remain unclaimed for a period of 30 days, the phones are transferred to an approved MobileMuster location.

How it works

All mobile phones moved within the lost property system are tracked and remain attached to the Lost Property ID Receipt issued by the System.  A summary list is then generated on collection by MobileMuster, which is then validated by Transperth against the mobile phone ID. Once processed by MobileMuster, Transperth receives signed-off documentation indicating that everything received has been processed for resource recovery, ensuring any data left on the devices has been destroyed. The organisation has recycled over 510kg of mobile phone components in the past two years with MobileMuster and has been awarded the ‘Top Workplace Recycler’ award in Western Australia for two years running.

Video credit: Transperth at a Glance.

Dentsu Aegis - Incentivising the workplace to recycle

Dentsu Aegis Network is one of the largest marketing communications groups in Australia. It recognises that sustainability is an increasingly important consideration for their business, employees and investors. They decided to run a muster at their workplace, over a couple of weeks encouraging their employees to recycle their old mobiles phones and accessories in a sustainable way.

Dentsu Image

The muster has synergies with their overall workplace sustainability strategy. “We pride ourselves on being a green-office and by introducing these initiatives reinforces that,” said Dentsu Aegis Network, Media Executive, Cassandra Do Carmo.

The great results achieved in the workplace Muster was encouraged by the incentives offered by Dentsu Aegis Network. Employees who brought in their old and unused mobile phones received raffle tickets in exchange for the recycled items and went in the draw to win gift vouches. The response from the employees was really positive and five gift vouchers were rewarded. “We have had many tell us what a great idea it is in response to our emails about the campaign,” said Cassandra Do Carmo.

How to plan for success:

  1. Make it visible. Set up your MobileMuster collection box somewhere central, where you receive high volumes of traffic. At Dentsu Aegis the collection box was located in the offices Reception area which meant that their employees as well as clients and external visitors were aware of their efforts to be a more sustainable office.
  2. Communicate, communicate, communicate. Dentsu Aegis sent several communications out to their staff. They publicised the collection in their fortnightly e-blast and several more casual messages from our admin team to remind people of the scheme and the timeframes. They set up MobileMuster posters and pamphlets in areas around the workplace where employees congregate which were really useful to promote the event.

  3. Ask for help. The MobileMuster team can offer advice and provide workplaces with materials to help you to promote your MobileMuster event. MobileMuster provided Dentsu Aegis with a branded banner which was erected in the Reception area along with their MobileMuster collection box.